iscover the secrets to PR and media strategies that will launch your author career to new heights... on this episode of the Ingenium Books podcast, with expert guest Tracy Lamourie.
In this episode, you will learn:
• How to prepare for and maximize every interview opportunity, from written to broadcast
• Powerful techniques to control the narrative and redirect lines of questioning in any media situation
• Strategies for leveraging your online presence and expertise to attract top media outlets
• And much more to stand out as an authority, build a high-impact author platform, and generate the publicity that transforms your writing career.
Tracy Lamourie is an internationally-acclaimed publicist, dedicated to amplifying the voices of those she works with. Her journey in PR started over a decade ago, when she began transforming her activism into a successful career. She has worked closely with authors, filmmakers, and entrepreneurs alike, helping them navigate the often complex media landscape. Knowledgeable and passionate, she focuses on presenting her clients as valuable information sources to the media. This has resulted in extensive media coverage and business growth for her clients.
The key moments in this episode are:
00:00:00 - Introduction
00:01:20 - Tracy Lamourie's Background,
00:03:36 - Difference Between Publicity and PR,
00:07:41 - The Role of a Publicist,
00:10:49 - Control in Publicity and PR,
00:12:57 - Getting Started with Written Interviews,
00:14:01 - Understanding Media Needs and Goals,
00:15:25 - Leveraging Your Expertise for Publicity,
00:18:09 - Managing Messages During Interviews,
00:23:46 - Return on Investment (ROI) and Publicity,
00:25:06 - The Importance of Online Presence,
00:26:06 - Elevating Thought Leadership,
00:26:46 - The Impact of Media Coverage,
00:28:31 - Finding the Right Clients,
00:29:35 - Elevate and Celebrate,
The resources mentioned in this episode are:
• Visit Tracy Lamourie's website to learn more about her PR and publicity services for authors. (https://www.lamouriemedia.com/)
• Share this episode with other authors who may be interested in learning more about PR and publicity for their books.
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