Why Taking Time to Prepare the Market Could Be the Missing Piece in Your Book’s Growth Puzzle.
• Discover the significance of market preparation before launching your book.
• Uncover the essential categories that shape the publishing timeline.
• Realize the critical role marketing plays in the entire publishing process.
• Recognize the necessary changes required to meet quality standards in your book.
• Boost your pre-publication engagement for higher visibility and improved sales.
Unlock the power of marketing preparation to boost the success of your book. Take the first step today.
The key moments in this episode are:
00:00:00 – Introduction
00:00:57 - Self-Publishing Timeline
00:09:43 - Categories of Work
00:11:14 – Marketing
00:15:55 – Goal Setting
00:17:06 - Understanding Your Reader and Marketing Strategies
00:18:21 - The Importance of Professional Author Photos
00:21:43 - Coaching an Author on Book Launch
00:22:48 - PR Initiatives and Timelines
Meet Boni and John Wagner-Stafford, cofounders of Ingenium Books, who are dedicated to helping authors perfect their manuscripts and position their books for optimum impact — because it's all about delivering value for the reader and you can't do that if you aren't reaching them. Their deep understanding of market readiness, combined with their strategic approach to book launches, have enabled their authors to navigate the complexities of today's publishing world with confidence and clarity.
The resources mentioned in this episode are:
• Check out Publishing for Profit, by Thomas Woll, for a detailed publishing timeline.
• Consider market readiness and external current affairs events when determining your publishing timeline.
• Focus on manuscript preparation, including author coaching and seeking outside help if necessary.
• Conduct competitive analysis to determine genre, competing titles, cover design, pricing, and size.
• Develop a design brief for the cover and layout of the book.
• Create a list of potential endorsers or editorial reviewers to reach out to.
• Continuously consider the target reader and the goals of the author throughout the process to ensure content aligns with expectations.
• Reach out to book bloggers, influencers, and media outlets for reviews and promotion.
• Utilize social media and email marketing to promote the book.
• Offer pre-orders and consider book launch events to generate excitement and sales.
Connect with us here:
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