Mastering Publicity: Elevate Your Writing Career with PR and Media Tactics - Tracy Lamourie
Tracy Lamourie, an experienced publicist and PR expert, joins Boni Wagner-Stafford on The Ingenium Books Podcast to discuss the importance of PR and publicity for authors. In this episode, Lamourie explains the difference between publicity and PR and highlights the value of media coverage in establishing thought leadership. She emphasizes that media coverage is earned thr…
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Tracy Lamourie, an experienced publicist and PR expert, joins Boni Wagner-Stafford on The Ingenium Books Podcast to discuss the importance of PR and publicity for authors. In this episode, Lamourie explains the difference between publicity and PR and highlights the value of media coverage in establishing thought leadership. She emphasizes that media coverage is earned through providing information that is of value to the media, rather than through seeking free advertising. Lamourie offers her services as a publicist to help authors navigate the media landscape, access media opportunities, and differentiate themselves from their competitors.
Key takeaways from this episode include understanding the difference between advertorial and editorial content, considering PR and publicity campaigns at any stage, and the significance of promoting authors' expertise rather than just their book launches.
This podcast provides valuable insights for authors seeking to enhance visibility, establish credibility, and effectively promote their work.
Are you struggling to get media coverage to promote your books and grow your author platform? When you do get the coverage, are you frustrated by media interviews that don't generate the traction you want?
We've brought in internationally recognized, award winning public relations expert Tracy Lamourie to help you crack the media code and establish yourself as a thought leader in your field.
In this podcast, you'll discover:
- How to prepare for and maximize every interview opportunity, from written to broadcast
- Powerful techniques to control the narrative and redirect lines of questioning in any media situation
- Strategies for leveraging your online presence and expertise to attract top media outlets
- And much more to stand out as an authority, build a high-impact author platform and generate the publicity that transforms your writing career.
Tune in now to learn from an expert public relations pro and crack the code to publicity that elevates your writing career.
The key moments in this episode are:
00:00:00 - Introduction
00:01:20 - Tracy Lamourie's Background
00:03:36 - Difference Between Publicity and PR
00:07:41 - The Role of a Publicist
00:10:49 - Control in Publicity and PR
00:12:57 - Getting Started with Written Interviews
00:14:01 - Understanding Media Needs and Goals
00:15:25 - Leveraging Your Expertise for Publicity
00:18:09 - Managing Messages During Interviews
00:23:46 - Return on Investment (ROI) and Publicity
00:25:06 - The Importance of Online Presence
00:26:06 - Elevating Thought Leadership
00:26:46 - The Impact of Media Coverage
00:28:31 - Finding the Right Clients
00:29:35 - Elevate and Celebrate
Recommendations:
- Visit Tracy Lamourie's website to learn more about her PR and publicity services for authors. (https://www.lamouriemedia.com/)
- Share this episode with other authors who may be interested in learning more about PR and publicity for their books.
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Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.
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· https://www.linkedin.com/company/ingeniumbooks/
· https://ingeniumbooks.com
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· https://www.youtube.com/@ingeniumbooks
· https://www.twitter.com/ingeniumbooks
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Tracy Lamourie
publicist
Tracy Lamourie, a high profile international award winning publicist, is the Founder and Managing Director of Lamourie Media Inc. A regular on red carpets and accredited by the iconic Cannes International Film Festival, Tracy is also a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. Featured in Rolling Stone Magazine, The Hollywood Times, NBC TV, and other major media, Tracy works across borders and across industries from major entertainment projects to small businesses. She is also a well known long time advocate on a myriad of important worldwide issues, passionate about amplifying important messages and being a voice for those who most need one. Recognized by media around the world for her 20-year campaign that ultimately helped free an innocent man from death row to her work getting clients major media attention. In addition to her Women of Inspiration award, she is the winner of the First Place, Platinum award Hamilton Spectator ReadersChoice for PR 2018, and for Diamond 2019. In 2020 she was both a RBC Women of Influence Nominee and a nominee for the internationally prestigious 2020 Tällberg/Eliasson Global Leadership Prize. In the first quarter of 2022, leading resource for the news industry QWOTED named Tracy one of The Qwoted 100 - a quarterly ranking of the best PRs working in the industry today - "communications professionals with the best stories to tell and the most compelling way of tellin… Read More
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