Book Marketing Episodes
Taking Bookstores By Storm: Andrea Wehlann's Guide to Getting Bookstore Events
In a world where indie authors often face countless rejections, one woman dared to dream differently. Andrea Wehlann, a yoga teacher and author, developed an ingenious way to infiltrate the elusive world of bookstores. To dat...
Mastering Publicity: Elevate Your Writing Career with PR and Media Tactics - Tracy Lamourie
Tracy Lamourie, an experienced publicist and PR expert, joins Boni Wagner-Stafford on The Ingenium Books Podcast to discuss the importance of PR and publicity for authors. In this episode, Lamourie explains the difference between publicity and PR and highlights the value of media coverage in establishing thought leadership. She emphasizes that media coverage is earned through providing information that is of value to the media, rather than through seeking free advertising. Lamourie offers her …
Sell Sheets: What Are They And Why Do You Need One?
The sell sheet is a tool that helps retailers see how your book can help them reach, engage and satisfy their customers. The sell sheet can help us achieve our goals for sales, reviews and promotion but it is also a powerful...
Book Marketing Mindset with Yvonne Caputo
It could be said that an author's work is never done—even after the book is written and published. Marketing the book is an ongoing endeavour. On this episode we talk about how mindset can either help or hinder your efforts. ...
Public Speaking for Authors with Yvonne Caputo and Marjorie Aunos
As an author, it doesn’t take very long after you’ve published your book – and sometimes even before you’ve published your book – before you are going to be required to speak in front of an audience. Now that audience may be ...
Cautionary Tales for Social Media
When it comes to social media, authors are no different from anyone else: if we want to raise awareness and engage in conversations with new people and new networks, we probably want to be active on social media. But what do ...
Surprising Facts about Reader Reviews
What if there was a way for you to help more readers discover your book? To determine whether your book will help them, whether that's by entertaining them, exposing them to new experiences or ideas, showing them how to do so...
Titles! When to sweat the small stuff with Stephanie Feger
Book titles. Who hasn't spent hours... days! months! working on just the right book title? What's the purpose of your book title? Why does it matter? What if someone else has published a book with the same or similar title? T...
The Book Cover Design Brief with Jessica Bell
It's a common English idiom and I'm sure you've heard it: You can't judge a book by its cover. This metaphorical phrase means you can't always tell the value of something only by what it looks like on the outside. EXCEPT if w...
How to Launch Your Book with Tara Alemany
There's nothing quite as exciting for an author as the prospect of the book they've been writing and working so hard on finally being published. And then there's nothing quite as daunting as the book launch. In particular, fo...
Social Media for Authors
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A Long-term Approach to Book Marketing
"You've written and published your book. Congratulations! Your work is just beginning." That's the opening line from the introduction of the book entitled: The Evergreen Author: Master the Art of Book Marketing. The message t...
What's Your Author Brand and Why Do You Want One?
If you, like so many authors, find you're struggling with marketing your book, maybe the issue is related to whether you've done the work to articulate your author brand. As authors, we put so much of ourselves "out there" - ...